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Lead
Analysis

Each patient takes a unique path from their initial research on healthcare practices to their first appointment. It is important to make sure that certain problem areas aren’t causing patient leads to drop off. After all, a chain is only as strong as the weakest link. Allow us to apply our methods to your entire patient referral process, so that you can successfully turn leads into new patients.

Web Behavior – How are potential patients interacting with your website and social media accounts? Are they finding the information they need, and are they booking appointments online? Are you losing leads at any point during this process? Let us examine your entire web presence, so that we may find any point where leads might be dropping off. Once we identify these problem areas, we can recommend fixes that will help convert leads into new patients.

Call Behavior – How does your staff handle phone calls from potential patients? Do you have a protocol in place to ensure that your staff is treating each call appropriately? With our comprehensive call tracking service, we will identify if any part of your call reception process is causing leads to drop off. We can also recommend changes to your call protocol via our phone training service.

MD + Co

51 Melcher Street + Suite 130 + Boston, MA 02210
617 . 838 . 9428 + info@mdandcompany.com

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